The banking industry has changed. margins are tighter, competition is fiercer, and capturing the attention of your target audience seems more and more difficult to achieve. The unfortunate fact is banks are to blame for creating this problem. They often use the same advertising strategies as their competition, creating an environment where they look and sound like the competition. We refer to this as the "Sea of Sameness."
To add to the problem, the vast majority of bank advertising is becoming very "safe." Many are using a message about their great service; others talk about their history and community support. When you blend in a few shots of loan officers and tellers you have the TV commercial being utilized by a countless number of banks across the U.S.
This kind of image-based advertising fails to deliver in two essential elements of a financial campaign: product specificity and creating an emotional connection. Without creating an emotional response to accompany the analytical response, there is very little chance for success. This is an unfortunate situation, but it also creates a tremendous opportunity for banks that are willing to do something different than their competition.
This fact is why all of us at CorMARK Advertising and Marketing can take your bank to the next level. We create advertising campaigns that will "part" the "Sea of Sameness." We will deliver new business to your bank by utilizing a truly unique advertising campaign directed at your target audience through demographic specific media buying.
Our advertising concepts have worked in California, Illinois, South Dakota, and Minnesota. We have two American Bankers Association Marketing Awards and two National Television Association "Telly" Awards to support our advertising strategies. But it's not the awards we are focused on; it's our clients' rewards in the form of new business and low cost funds.
If it sounds like your bank might be drowning in the "Sea of Sameness," it's not too late. It only takes a phone call to start leaving a MARK on the competition - and "Sea" the difference.
Craig's middle initial is "C" and means 'creative'. He has created award winning, results driven advertising campaigns for clients on both a national and local level, big and small. His references will speak to his abilities. Craig hales from Sioux City, Iowa, but has lived and worked in the Midwest and West Coast. He started in the business as a graphic artist and now 19 driven years later, knows all the ad media like the back of his hand. He likes to be an innovator, not an imitator and his clients have reaped the benefits.
Craig is a below average golfer (actually, he stinks) but he's an animal on the ping pong table. Craig loves skiing and being on the water. Brownies are his weakness and yes, with milk! He has put his skills to work for the benefit of several charities including: Multiple Sclerosis, Easter Seals, Junior Achievement and the arts. Craig is a dreamer when it comes to advertising and he knows how to make those dreams a reality.
If media placement and positioning is your worst nightmare, James Shanor is your dream come true! A pure analytical strategist, James has successfully applied his skills to all advertising media and continually scores for his clients. He has a degree in Biology and Chemistry, but doesn't need any potions to make the magic happen. He has five successful years in media placement, has worked as a model in the industry and is deft at production development.
Born and bred in Casper, Wyoming, James is an avid outdoors man. He is also above average at golf and tennis (at least he thinks so). He has worked for environmental causes and absolutely loves milk and cookies. James is also a good listener which is the start to your media needs.
Paul is your typical South Dakota family man, growing up in the wholesome town of Madison. He's married to his wife of two years, Katie, they own a Cockapoo (that is a Cocker Spaniel mixed with a Poodle, and yes it actually is possible, we checked) named Amaya, and he designs surf boards in his free time(Ok, maybe not so typical). While there isn't much need for surf boards in South Dakota (or Cockapoos for that matter) it's Paul's free flowing creativity and mastery of design that we are interested in. He has over six years experience designing eye catching advertising that can help take your business to new heights.